As a child, I was always proud of my heritage and culture. However, when it came to clothing, I often found myself wearing hand-me-downs or plain, uninspiring Shalwar Kameez sent by relatives from overseas. These garments lacked the vibrancy and style that truly reflected my cultural pride. Growing up in a Western country, I began to lose touch with my traditional attire and, with it, the deep connection I once had to my roots and heritage.
Eastern by Zaviyar Hamza was created out of a desire to help individuals like myself reconnect with their cultural identity and wear traditional clothing with pride. The brand celebrates heritage while embracing the beauty of modern design, offering a stylish, contemporary take on timeless cultural attire. It’s about empowering people to embrace their roots confidently and proudly through fashion that blends tradition with sophistication.
Eastern by Zaviyar Hamza is more than just clothing; it’s a journey to rediscover one’s heritage, reclaim cultural pride, and wear it with elegance and style.